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Social Media Marketing Strategy Development
Digital platforms; Many companies today want to increase the effectiveness of social media marketing, as they constantly renew the way brands are discovered, shared and experienced. Technology now accounts for 29 percent of total marketing budget expenditures, and digital advertising spend for 2020 is estimated to be around $385 billion, according to Gartner.com. Consumers; It creates new demands by reacting to products, services and advertising campaigns in real time via social media. Successful digital strategies harmonize between what your brand promises and offers. Here are 4 important steps you should take into consideration to improve your social media strategy!
1. What are your goals?
Companies taking new steps in social media platforms; It can start with the need to test ideas, raise awareness, and build expectations for new products and services. In other cases, goals; It can be much more specific, such as increasing sales, geographic expansion, increasing real-time brand engagement, or generating quality sales opportunities. Once you've set your goals, set your metrics for success. Do you want to earn "likes"? Want to start an online dialogue around a problem? Or do you want to inspire behavior change, for example encouraging your followers to recycle? Your measurements should be in line with your marketing goals.
2. Which Social Media Platforms Should You Use?
To decide which social media platforms to use, you must recognize your customer's identity and be aware of their preferences. Different social platforms cater to different demographics, and you will need to research to find out where your target audience is spending time. For example, younger audiences can be reached more effectively through newer platforms like TikTok or Snapchat. Healthy lifestyle brands may want to develop a more visual strategy focused on Instagram by paying attention to aesthetics.
3. Create a Content Strategy
According to a survey conducted by Sprout Social, 46 percent of consumers follow brands for inspirational content. Accordingly, you need to understand what types of content (such as articles, video or images) will engage with your audience. Your content should be unique, useful and shareable.
4. Are You Ready to Communicate with Your Audience in Real Time?
Social media interactions are twofold, by both brands and consumers. That's why your brand needs to show that it listens to and interacts with questions, concerns, and suggestions from your audience. Companies that capture a moment can provide brand awareness.
Social media offers brands the opportunity to create unforgettable experiences. Brands today have a great opportunity and responsibility to inspire and connect with consumers. Trusted brands are more likely to stand out and social media; It's a powerful tool for generating engagement, getting feedback, and building that trust in your audience.