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2020 Social Media Trends
It wouldn't be an exaggeration to say that most of us spend most of our day on social media. Social media has become an integral part of people's lives and daily routines. Given the importance of social media in consumers' lives, marketers and businesses flock to social platforms in hopes of connecting with their target customers. However, the competition in social media is very high. If you don't have a social media marketing strategy, it can be quite difficult to stand out.
Staying up to date on social media trends can help you strengthen your strategy and stand out in the crowd. Here are the social media trends you should be aware of for 2020 and beyond!
Temporary Content Will Continue To Gain Popularity
Temporary content is something that can only be used for a short time and then disappears. Instagram and Snapchat Stories are excellent examples of this type of content. Nowadays, people's attention spans have shortened and the way they like to consume content has also changed. That's why content formats like Stories have become popular. Marketers have recognized this trend and will continue to take advantage of it. According to the latest report published by Hootsuite, 64 percent of marketers either have Instagram stories included in their strategy or are planning. Another study shows that brands post a story every four days.
Niche Social Platforms Will Perform Well
Facebook and Instagram are one of the biggest and most popular platforms with their long-established dominance on social media. However, some other niche social media platforms that have popped up in recent years have also increased their popularity significantly. For example, TikTok is a platform that started in 2016 and gained immediate popularity among young people. While B2B companies prefer LinkedIn for their social media initiatives, the gaming community flocks to Twitch. There are alternative social media platforms that have gained popularity and will continue to do so in 2020 and beyond.
Social Trade Will Expand
Social media platforms like Instagram, Pinterest and Facebook have long been used to sell brands' products. Social commerce has become a new retail street for brands and this trend will become stronger. Social commerce is on its way to becoming a mainstream retail channel on a par with other mediums such as websites and offline stores. From shoppable posts to the Instagram Store, social networks began to become a constant retail platform. Brands and marketers will take advantage of this situation and incorporate social commerce into their sales strategies.
Video Content Will Be Dominant
Video content, one of the most engaging content types, will soon prevail over all other types of content on social media. Short videos on TikTok or Stories or long videos on YouTube are considered as the future of social media content. By 2022, 82 percent of all online content will be video content, according to a study by the Cisco technology company. If you're not creating video content right now, it's time to add that to your strategy. You can start this by using features like stories for both your social media content and ads. You can also add videos to your social media posts, even on platforms where visual or textual content is traditionally dominant.
Technology Will Be Adopted Even More
Social media will see an increase in adoption of technologies such as augmented reality (AR) and virtual reality (VR). As these platforms grow, users will demand better and more engaging experiences. Facebook is taking big steps in this direction with the introduction of Horizon, the social virtual reality world. This can be a kind of virtual world where people can connect, play and explore, as well as the future of social media. While the adoption of VR in social media is an extremely nascent phase, the same cannot be said for AR. Augmented reality filters are now used on many major platforms such as Snapchat and Instagram.
Impressive Marketing Will Continue to Rise
Today, social media is dominated by influencers who get huge amounts of money to promote brands. The adoption of this trend can be viewed from both angles. One can be considered as the increase in the number of influencers on social media, and the second as the increase in marketing spending by businesses on influencer marketing.
Investing in influencers is much cheaper than running paid advertising campaigns, and still produces good results. Marketers are currently not only collaborating with 1-2 influencers, but also working with all small, relevant and niche domains. Going forward, more and more marketers will use this strategy and work with multiple small influencers instead of one celebrity.
More Regulatory Control and Legal Review
While social media has numerous benefits, there are also some downsides that have come to light in recent years. Data privacy and security are two of the problems with social networks such as Facebook. Social media can easily be used to gather and abuse information about anyone. There are even allegations that some social networks sell user data to other companies. In light of this, social networks and regulatory agencies are expected to implement more policies.
Acceptance of Augmented Reality
Augmented reality (AR) increases our reality by adding digital elements and changes the way things actually look. Social media platforms have begun to evaluate this in recent years by finding interesting use cases for this technology. Instagram, for example, uses augmented reality for countless photo filters. While this trend is very popular with Instagram and Snapchat, it will be embraced by other social media platforms in the coming years.
The applications of AR on social media are not limited to photo filters that publish funny articles and stories. Brands can also take advantage of this to offer their customers better shopping experiences. Sephora, for example, used augmented reality to get their customers to try out makeup products before buying them long ago. Now, users can try out Sephora products on Facebook Messenger using augmented reality filters. This helps people make better purchasing decisions while providing a unique shopping experience. This trend will be further strengthened as social media platforms are continually striving to add more AR functionality.
Increase in Customer Service Usage of Social Media
Social media has evolved from tradition to become a retail platform, a product discovery platform, and now a customer service channel. Many brands realized that their customers were trying to reach them on social media, and started promoting their social media networks as a platform for providing customer service. In addition, social media is seen as one of the most important customer service channels due to its enormous impact on whether or not a customer is well ahead of other customers.
Personalization will be at the forefront
Personalization is a global consumer trend that has existed for several years. Some might argue that brands are not able to fully customize their social media content for different consumer segments. However, brands can customize their social media ads for any target segment. The most important feature for businesses and marketers to take advantage of the personalization trend is that they run social media ads. Social media platforms have begun to offer advanced targeting and customization options for marketers. With the personalization feature that allows you to show the right ads to the right people at the right time, suitable ads can be displayed for similar products of different brands. It is expected in the near future that all Instagram ads will be personalized and arrangements will be made according to the tastes of the users.
Local Targeting Will Be More Common
Just as local SEO is important for local brands that want to get more organic traffic, local targeting is its counterpart on social media. Many brands use location-based targeting to reach and influence people from a specific geographic area. One of the common ways brands reach a local audience is by geotagging their posts and stories. Social platforms like Instagram offer the option to search for posts nearby or from specific locations. If you add locations to your content, you will appear in search results, making it easier for locals to find your brand and content. Brands can also use geotargeting to get more people to attend their conferences and brand events. Location-based targeting has many benefits on social media, but the important thing for your brand is how to turn it into an advantage.
More Brands Will Add Social Listening To Their Strategies
Social media has become an indispensable area that businesses can use to improve their social strategies. With the release of so many social listening tools, accessing these platforms has become quite easy. Given the ease with which you can enter social chats to gain user insights, social listening has managed to enter every marketer's strategy. Brands and marketers use it for a variety of requirements. You can get a lot of information by using social listening to understand the impact of a social media campaign or how people perceive a brand. This makes social listening an integral part of most marketers' social media strategies.
User-Generated Content Will Continue to Be Popular
Some brands, like Daniel Wellington, invite their customers to create content and tag their brands in their posts. Some brands, like Airbnb, rely on user-generated content for social media. User-generated content is free and can help your brand appear more trustworthy, while being much more accepted than branded content. So it's time to start using user-generated content for your social media profiles.
The Rise of Social Media Communities
Social media communities are basically social groups created by brands to create a networking platform for their customers. Facebook Groups are a great example of this type of social community. Many brands use these types of groups to bring current and potential customers together and interact in a meaningful way. Group members can discuss various topics, share their experiences and seek solutions to their challenges. Brands can also use their social media communities to get customer feedback on their new products.
These are some of the trends that will dominate the social media environment in 2020 and beyond. It is possible to differentiate from your competitors by using these trends to your advantage. Social media is a dynamic and competitive space, and these trends can help guide your social media strategy. Accordingly, it is very important to be aware of the latest developments about trends and to use them for your social media initiatives.